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Press Release

Jan. 4, 2011

Live Life in the Spotlight or in the Extremes with new KODAK PLAYFULL and KODAK PLAYSPORT Video Cameras

ROCHESTER, N.Y., Jan. 4 -- Whether you like to party in the hottest clubs or shred from the highest peaks, Kodak has an HD pocket video camera for you. Eastman Kodak Company today introduced two new additions to its award-winning pocket video camera portfolio – the KODAK PLAYFULL Video Camera that’s packed full of features in an ultra slim and chic design and the next generation of the KODAK PLAYSPORT Video Camera that’s shockproof, dustproof and waterproof up to 10 feet.

Both video cameras feature Kodak’s exclusive Share Button making it easy for you to share your videos and pictures with friends and family in three simple steps. Kodak offers the world’s only cameras with 3-step sharing.1 New in 2011, Kodak has added TWITTER as a sharing destination as well as two more international sites.

“Kodak has an HD pocket video camera to suit everyone, whether you want to capture your moments at the party or the club, on the mountain or on the water,” said Phil Scott, Vice President of Marketing, Digital Capture and Devices, Kodak. “The KODAK PLAYFULL and KODAK PLAYSPORT Video Cameras also feature something no other camera has – the Share Button – so it’s simple to share life’s moments with your social network.”

KODAK PLAYFULL Video Camera

Featuring a hip and stylish design, the KODAK PLAYFULL Video Camera not only fits in the pocket of your skinny jeans but looks good with them too. It is made for social butterflies and social networking superstars. You can capture your best friend’s birthday party or a night at the fashion show in full 1080p HD video or 5 MP stills. Then simply press the Share Button to tag to your favorite social networking sites and email, and connect to your computer for automatic upload.

  • Full 1080p HD video and 5 MP HD stills
  • World’s only cameras with 3-step sharing1 – with Kodak’s Share Button, you can e-mail to friends and the KODAK PULSE Digital Frame or upload to FACEBOOK, TWITTER, YOUTUBE, KODAK Gallery, FLICKR, and ORKUT, YANDEX and KAIXIN001 sites internationally
  • Built-in software and USB arm for automatic sharing, in-camera charging and easy transfer to computer
  • On-camera editing lets you trim and extract still pictures from video
  • Four fun capture effects including black and white, sepia, high saturation and 70’s film look
  • Built-in digital image stabilization for sharper videos and less blur
  • Smart face tracking technology
  • LCD Glare Shield feature to help you see the screen in very bright sunlight
  • Expandable SD/SDHC card slot up to 32 GB
  • Remote control compatible
  • PC and MAC compatible

The KODAK PLAYFULL Video Camera will be available in silver, blue-silver, purple-silver and blue-black for U.S. $149.95 in spring 2011 at major retailers and Kodak.com.

1All Kodak digital still and video cameras manufactured in 2011 or later

+Colors and availability may vary by region


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